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A Retail Powerhouse

Five incorporated communities located along I-15 in California’s Inland Empire.

Adelanto, Apple Valley, Barstow, Hesperia, and Victorville – along with nearby unincorporated areas, encompass a trade area that extends well beyond each city’s limits, reaching a population of 432,937 with average household incomes of $61,576. A retail potential of $4.5 billion defines the OHD’s strength as a regional consumer market.

In every OHD community, one can find national retailers and restaurants opening with demand unabated. Tractor Supply, BJ’s Restaurant & Brewhouse, Pieology, The Habit Burger Grill, and Jimmy John’s have all sited their first locations here in the High Desert Region. Prominent developers have both freeway and non-freeway oriented sites in each community, with space available for a variety of retail shops and eateries desired by the region’s residents.

Along with contact information for each community, we have highlighted several opportunity sites and provided some general statistics about each. The information contained within will give you but a brief snapshot of these communities and the locational benefits they offer. These pro-business communities stand ready to assist in every phase of your project from site selection to grand opening. We invite you to visit and find your opportunity in the High Desert.

432937

Population

61576

Household Income

4

Billion Consumer Market

A few National Retailers:

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about
adelanto

City of Adelanto

35151

Population

47680

Avg. Income

8621

Households

40871

Median Income

58

Home Ownership

6700

Labor Force

26

Median Age

14

Unemployment Rate

On the verge of tremendous growth is the City of Adelanto. Located in the western portion of the High Desert in Southern California, the City of Adelanto has a growing population of over 33,780 residents, and a city that encompasses approximately 52 square miles. For 2016, new and exciting development activities in Adelanto are moving forward as planned, as the city looks to capitalize in all areas of development.

adelanto
applevalley

Apple Valley

80647

Population

61587

Avg. Income

27586

Households

46400

Median Income

70

Home Ownership

26100

Labor Force

37.4

Median Age

9.9

Unemployment Rate

With an estimated population of 80,350, Apple Valley has become a retail destination for expanding national and regional brands. Ulta Beauty, Carter’s and Osh Kosh B’Gosh, Jersey Mike’s Subs, Pieology Pizzeria, and Jimmy John’s Gourmet Subs recently joined a host of other retailers and restaurants to select Apple Valley as their first location in the High Desert.

applevalley
Barstow

Barstow

32358

Population

52725

Avg. Income

11349

Households

41869

Median Income

54

Home Ownership

10500

Labor Force

32

Median Age

11

Unemployment Rate

Nestled alongside the Calico Mountains and the Mojave River is the City of Barstow, rich in history and poised to be at the center of regional economic growth. Located at the crossroads of three major highways midway between Los Angeles and Las Vegas, the City of Barstow is a major transportation center for the Inland Empire. Interstates 15 and 40, as well as California Highway 58 converge in the City, comprising a major transportation corridor serving more than 60 million travelers and 19 million vehicles each year. Barstow is home to the Marine Corps Logistics Base and is the closest city to the Fort Irwin Military Reservation.

Barstow
Hesperia

Hesperia

104881

Population

59633

Avg. Income

30383

Households

47676

Median Income

68

Home Ownership

30300

Labor Force

31

Median Age

11

Unemployment Rate

New Hesperia developments includes two large shopping centers near Interstate 15 and Main Street. A 180,000 s.f. Super Target anchors Phase I of High Desert Gateway located on the west side of the freeway and plans for Phase II are underway. On the east side, a 195,000 s.f. Walmart Supercenter anchors The Marketplace on Main, with a 10,000 s.f. Petco and 14,000 s.f. of restaurants and shops. Both centers have space available for an array of retail businesses and restaurants, and are seeking tenants.

Hesperia
Victorville

Victorville

140382

Population

59254

Avg. Income

39990

Households

50205

Median Income

63

Home Ownership

29800

Labor Force

30

Median Age

10

Unemployment Rate

The City of Victorville has experienced tremendous growth in the past decade and currently has a population of 136,680 residents. Victorville is located along the Interstate 15 corridor between Los Angeles and Las Vegas in the High Desert region of Southern California. The city has transformed into a retail destination because of its central location and proximity to over 400,000 people within a 30 minute drive.

Victorville
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Let's Get In Touch.

We welcome you to contact us with any questions
you have about the high desert region.

  • Adelanto
  • Apple Valley
  • Barstow
  • Hesperia
  • Victorville

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