A Retail Powerhouse
Five incorporated communities located along I-15 in California’s Inland Empire.
Adelanto, Apple Valley, Barstow, Hesperia, and Victorville – along with nearby unincorporated areas, encompass a trade area that extends well beyond each city’s limits, reaching a population of 432,937 with average household incomes of $61,576. A retail potential of $4.5 billion defines the OHD’s strength as a regional consumer market.
In every OHD community, one can find national retailers and restaurants opening with demand unabated. Tractor Supply, BJ’s Restaurant & Brewhouse, Pieology, The Habit Burger Grill, and Jimmy John’s have all sited their first locations here in the High Desert Region. Prominent developers have both freeway and non-freeway oriented sites in each community, with space available for a variety of retail shops and eateries desired by the region’s residents.
Along with contact information for each community, we have highlighted several opportunity sites and provided some general statistics about each. The information contained within will give you but a brief snapshot of these communities and the locational benefits they offer. These pro-business communities stand ready to assist in every phase of your project from site selection to grand opening. We invite you to visit and find your opportunity in the High Desert.
A few National Retailers:
City of Adelanto
On the verge of tremendous growth is the City of Adelanto. Located in the western portion of the High Desert in Southern California, the City of Adelanto has a growing population of over 33,780 residents, and a city that encompasses approximately 52 square miles. For 2016, new and exciting development activities in Adelanto are moving forward as planned, as the city looks to capitalize in all areas of development.
Apple Valley
With an estimated population of 80,350, Apple Valley has become a retail destination for expanding national and regional brands. Ulta Beauty, Carter’s and Osh Kosh B’Gosh, Jersey Mike’s Subs, Pieology Pizzeria, and Jimmy John’s Gourmet Subs recently joined a host of other retailers and restaurants to select Apple Valley as their first location in the High Desert.
Barstow
Nestled alongside the Calico Mountains and the Mojave River is the City of Barstow, rich in history and poised to be at the center of regional economic growth. Located at the crossroads of three major highways midway between Los Angeles and Las Vegas, the City of Barstow is a major transportation center for the Inland Empire. Interstates 15 and 40, as well as California Highway 58 converge in the City, comprising a major transportation corridor serving more than 60 million travelers and 19 million vehicles each year. Barstow is home to the Marine Corps Logistics Base and is the closest city to the Fort Irwin Military Reservation.
Hesperia
New Hesperia developments includes two large shopping centers near Interstate 15 and Main Street. A 180,000 s.f. Super Target anchors Phase I of High Desert Gateway located on the west side of the freeway and plans for Phase II are underway. On the east side, a 195,000 s.f. Walmart Supercenter anchors The Marketplace on Main, with a 10,000 s.f. Petco and 14,000 s.f. of restaurants and shops. Both centers have space available for an array of retail businesses and restaurants, and are seeking tenants.
Victorville
The City of Victorville has experienced tremendous growth in the past decade and currently has a population of 136,680 residents. Victorville is located along the Interstate 15 corridor between Los Angeles and Las Vegas in the High Desert region of Southern California. The city has transformed into a retail destination because of its central location and proximity to over 400,000 people within a 30 minute drive.
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